SearchCap: Last Chance for SMX East Early Bird Rates, Improved Google Search Console Reporting & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Don’t miss out on the best offer to attend SMX East
  Aug 7, 2018 by Search Engine Land
  Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need.
• Expanded phrase match negatives: A script for misspellings
  Aug 7, 2018 by Daniel Gilbert
  Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.
• Google: The Search Console Index Coverage Report is now more accurate
  Aug 7, 2018 by Barry Schwartz
  Do not confuse the Google search algorithm update with the update mentioned in the Google Search Console.
• How Bing is enhancing search and apparently growing as a result
  Aug 7, 2018 by Adam Dorfman
  Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 key characteristics that enable companies to cultivate customer advocates
  Aug 7, 2018 by Matt Zilli
  What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.
  
• TV-watching viewer app TV Time launches an analytics platform
  Aug 7, 2018 by Barry Levine
  The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.

Search News From Around The Web:

• 3 Mistakes to Avoid on the Google Display Network, Practical Ecommerce
• Google Core Update: E.A.T. Makes a Meal of Sites Deemed Less Authoritative, Searchmetrics
• Google My Business Photos: The Ultimate Guide to Looking Good Online, BrightLocal
• Interview with Ammon Johns – Machiavellian Marketing Mastermind, SEOLium
• Keep conversion tracking working across all browsers, Bing Ads
• 10 Digital Marketing Tips for Small Businesses, Hallam
• New ads.txt-only inventory control in Display & Video 360, Google
• What is Data Storytelling? Plus 5 Great Examples, Business 2 Community